Instagram offers three types of accounts: Personal, Business, and Creator, with Business and Creator accounts having the same capabilities.
Personal accounts #
- Display an Instagram feed with posts from your user account, be it personal or business.
Business accounts #
- Display an Instagram feed with posts from your Business account.
- Display a feed of posts that use a specific hashtag from all across Instagram.
- Display a feed of posts that your Instagram Business account has been tagged in.
- Display your account bio and profile photo in the feed header.
- Display the number of likes and comments for every post.
Other benefits #
An Instagram Business account also has more benefits within Instagram itself, including:
- Access to Instagram insights for your accounts.
- The option to include a contact button on your profile.
- The ability to display your industry on your profile.
- Opportunities to advertise on Instagram.
- Options to promote posts on Instagram and more.