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What is the difference between Instagram Personal and Business accounts?

Instagram offers three types of accounts: Personal, Business, and Creator, with Business and Creator accounts having the same capabilities.

Personal accounts #

  • Display an Instagram feed with posts from your user account, be it personal or business.

Business accounts #

  • Display an Instagram feed with posts from your Business account.
  • Display a feed of posts that use a specific hashtag from all across Instagram.
  • Display a feed of posts that your Instagram Business account has been tagged in.
  • Display your account bio and profile photo in the feed header.
  • Display the number of likes and comments for every post.

Other benefits #

An Instagram Business account also has more benefits within Instagram itself, including:

  • Access to Instagram insights for your accounts.
  • The option to include a contact button on your profile.
  • The ability to display your industry on your profile.
  • Opportunities to advertise on Instagram.
  • Options to promote posts on Instagram and more.
Updated on 16 May 2024
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