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Instagram is Retiring Personal Accounts (Basic Display API)

As of December 4, 2024, Meta has discontinued the Instagram Basic Display API. This change means that if you’re currently using a personal account to display your Instagram feed on your website, updates will no longer happen automatically. However, there’s no need to worry – you can switch to a Professional Account to maintain this functionality seamlessly.

I have a personal account, what can I do next? #

Change your Personal Instagram account to a Professional Account: If you’re still using a Personal Instagram on Instagram, consider upgrading to a Professional Account. The process is simple – just follow these steps:

If you haven’t connected your account before, simply click the Connect button. Instagram will then prompt you to switch your account to a Professional Account.

If you’ve already connected your account previously, just follow these steps:

  1. Go to the Accounts tab.
  2. Make sure you are logged into the Instagram account you want to reconnect in your browser.
  3. Select the account you want to reconnect from the list.
  4. Click the Reconnect button next to the selected account.
  1. Follow the instructions provided by Instagram.

After completing the process of switching to a “Professional Account“, your account will be successfully connected. Below, you will find answers to the most frequently asked questions.

FAQ #

Will I be charged for switching to a business account? #

No, switching from a personal to a business account on Instagram is completely free.

Do I need to recreate my feeds from scratch? #

No, you don’t. Changing to a business account and reconnecting it does not affect your existing feeds. It simply connects the feed content through a different API.

What if I’m not a business? #

Even if you’re not a business, switching to a business account ensures that your feeds will continue to update. If you choose to stick with a personal account, your Instagram feeds will stop updating once the Basic Display API is retired.

Can I switch back to a personal account? #

Yes, you can switch back to a personal account at any time in your Instagram profile settings.

Updated on 10 December 2024
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